The battle over planet Earth’s domain is ensuing at full force as the game developer titans take the social gaming wars to the eastern front in Japan. In the latest news, Yahoo Japan Corporation and DeNA Corporation’s joint venture called Yahoo! Mobage officially launched on October 7th with 100 titles from among 70 renowned game developer partners. What does this mean for US game developers and Japanese social gaming platforms?
Large developers like EA/Playfish and Crowdstar have already jumped on board Yahoo! Mobage by launching famous titles like Restaurant City, Happy Aquarium and Happy Island. These successes aren’t coming easy, however, for Yahoo! Mobage as they have set asides a budget of $12M to promote their PC-based social gaming platform. Tactics included TV commercials and branded buses in Tokyo along with campaigns that let users win free Moba Coins.Via Social Times
